| Structure of Foreigner Tourists | ||||||||
| (%) | ||||||||
| Indicator | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 |
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 |
| by Sex | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 |
| Male | 70.3 | 69.8 | 67.8 | 68.7 | 69.9 | 67.7 | 68.9 | 70.4 |
| Female | 29.7 | 30.2 | 32.2 | 31.3 | 30.1 | 32.3 | 31.1 | 29.6 |
| by Age | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 |
| 14 and under | 1.2 | 1.6 | 1.6 | 1.5 | 2.2 | 1.9 | 1.8 | 2.2 |
| 15-24 | 9.6 | 9.7 | 9.1 | 9.6 | 10.0 | 9.3 | 9.2 | 10.5 |
| 25-44 | 49.5 | 49.6 | 51.5 | 50.3 | 51.6 | 46.8 | 48.3 | 49.7 |
| 45-64 | 33.3 | 32.9 | 31.8 | 32.1 | 29.8 | 36.1 | 35.2 | 32.0 |
| 65 and over | 6.4 | 6.3 | 6.0 | 6.5 | 6.5 | 5.9 | 5.5 | 5.6 |
| by Purpose of Coming to Shandong | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 |
| Business | 48.3 | 48.2 | 46.3 | 47.7 | 54.4 | 46.5 | 47.7 | 49.8 |
| Cultural and Academic Exchanges | 5.7 | 5.7 | 7.7 | 6.3 | 8.2 | 7.9 | 8.1 | 6.1 |
| Visiting relatives and Friends | 4.3 | 4.2 | 4.4 | 4.5 | 6.2 | 6.4 | 5.9 | 5.2 |
| Sightseeing | 39.8 | 40.4 | 39.6 | 39.8 | 26.5 | 31.2 | 35.9 | 35.7 |
| Others | 2.0 | 1.6 | 2.1 | 1.8 | 4.6 | 8.1 | 2.4 | 3.2 |